Launch Audit: A Family-Run Bakery
This sample uses an invented business to show exactly what a real report looks like: the same ~60 checks on every page, the same evidence first format, the same step-by-step fixes written for the site’s platform. The bakery is fictional; every problem in it is a common one on newly launched sites.
- Business
- Family-run bakery and café (fictional example)
- Checked
- October 2026
- Pages reviewed
- 6 (Home, Menu, Order Ahead, Catering, About, Contact)
- Platform
- WordPress
- Score
- 44 of 60 checks passed
Credit where it’s due — every report leads with what’s already right:
- Secure — the site runs on HTTPS with a valid certificate.
- Tap-to-call works — the phone number in the header dials when tapped on a phone.
- Hours on every page — opening hours sit in the footer sitewide, and they match the Contact page.
- Order form done properly — the Order Ahead form has labeled fields and shows a confirmation message after sending.
Overall: a warm, good-looking site that is quietly hard to find and impossible to learn from — its menu is invisible to Google, its photos slow it down, and nobody is counting the visitors.
Critical findings
1. Your menu is a PDF — and Google can’t read it
What we found
The Menu page is a single link to a scanned 4-page PDF (1.8 MB). There is no menu text on the page itself, and the PDF is a picture of words, not words.
Why it matters
Customers search for items (“sourdough near me,” “birthday cakes [town]”) and for menus before they visit. None of those words exist anywhere Google can read, so the searches never lead here. On a phone, the PDF is pinch-and-zoom on a slow download.
Fix — about 45 minutes, in WordPress
Build the menu as a real page: one section per category, item names as headings, prices as plain text. Keep the PDF linked underneath as a “download the menu” option for people who want to print it. The full report includes a ready-to-paste layout using this bakery’s actual items and prices.
2. Your homepage photos are uncompressed camera uploads
What we found
The homepage loads 6.4 MB of images. The hero photo alone is 2.9 MB, straight off a phone camera. On a mid-range phone over 4G, the main photo took about 6 seconds to appear.
Why it matters
The homepage is the front door. Every extra second is visitors leaving before they see a single pastry, and slow pages are pushed down in search results.
Fix — about 20 minutes
Replace the hero with a compressed copy (under 300 KB looks identical on screen), set gallery images to the “Large” size instead of “Full,” and turn on WebP conversion so future uploads stay light automatically. The full report names each oversized image and its target size.
3. No analytics — you can’t see where visitors come from
What we found
There is no Google Analytics (or any other analytics) tag on any page of the site.
Why it matters
Right now there is no way to know whether visitors arrive from Google, Instagram, or Maps, which pages they leave from, or whether the Order Ahead page is ever visited at all. Every improvement after this one is guesswork without it.
Fix — about 15 minutes
Create a free Google Analytics 4 property, install it with the Site Kit plugin (Google’s own), and confirm it is recording in the Real-time view. The full report walks through each screen, including the two settings worth changing from the defaults.
Also in the full report
Three “important” findings followed the critical ones (shown here in one line each; the paid report gives each the full evidence-and-steps treatment):
- Generic structured data. Google sees a plain “Organization,” not a Bakery — no structured hours, phone, or price range, which is what Google uses to fill in the panel beside search results. Fix: about 20 minutes.
- 9 of 12 photos missing alt text. The product shots (the croissants, the cake case, the storefront) have no description text — screen readers can’t describe them, and Google Images can’t rank them. Fix: about 15 minutes.
- Two pages share one title. The Catering page uses the exact same title as the homepage, so Google treats them as competing for the same search instead of two different offers. Fix: about 5 minutes.
The report closed with two honest “couldn’t verify from outside” items — whether Order Ahead submissions actually arrive in the bakery’s inbox (only a test order proves it) and whether the free Google Business Profile is claimed and its holiday hours are current — each with a two-minute self-check. Every report works this way: findings verified against the live site, and nothing presented as fact that couldn’t be checked.